Extra Blog entry 9
The book discusses postmodern anti-ads, that instead of selling the product, focus more on selling an attitude that associates the brand name as hip, socially aware, etc. While we have been looking at ads like this throughout the semester - such as the Benetton ads - I was flipping through images on the Internet and found this picture of a Diesel ad. I thought this was an interesting ad that shows Diesel’s support of social issues such as the campaign to stop smoking. While I have always found this sort of anti-ad interesting, and definitly a page stopper, I had never before known to associate it with postmodernism. I think that classifying these ads as postmodern helps me better understand some of the characteristics of the term postmodern.
